Since launching in 2017 our customers always ask about our water-activated colour changing products. We thought it was about time we revealed a little bit more of the magic.
From concept to creation our goal has always been to innovate through design. We create products that explore new approaches to children’s outerwear. Created for families who love outdoor adventures whatever the weather. Our industry leading water-activated technology is loved by parents and kids alike. Providing fun and unique experiences on rainy days.
Although the clues in the name, it’s not always obvious how it works. This clever water-activated technology changes colour when it gets wet. The raindrop prints on our wellies and umbrellas feature this technology. The pattern changes from white to multi-coloured when water hits the fabric. Once dry the raindrops change back to white ready for the magic to start again.
Our water-activated ranges were designed in-house by Grass & Air’s product development team. Designed with fun in mind so the print gets wet, but your little ones keep dry. The development of the print means splashing in puddles and running in the rain never gets old. Exploring new ways of adventure, allowing kids to see the magic on a rainy day.
The Technology in Action
Colour changing technology is a real showstopper and an endless source of fun. While kids splash in the rain, watch them marvel as the multi-coloured pattern transforms before their eyes.
Watch the technology in action:
Water-Activated Ranges
We have plenty of products for you to choose from in our water-activated ranges. Including some of the best-sellers from our Core and Babies collections.
‘Living Coral’ named 2019 Colour of the Year by Pantone Grass & Air outerwear stays ahead of the trends with ‘Living Coral’ becoming Pantone’s colour of the year. Living Coral is ‘…an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge’ according to Pantone, whose annual announcement …
This weeks retailer collaboration is with Kidly, who we have paired up with our gorgeous green wellies. Neo Mint is a fresh, oxygenated shade, where science and nature can collide. It makes the ideal companion for aspiring botanists and fauna explorers. In today’s blog post we talk with Kidly about our new #ColourStories collection, and dive into what sets Kidly a part from other …
We met up with our beloved Manchester retailer, Our Kid, to talk about our brand new Wellies from the #ColourStories collection. We discuss the “in’s and out’s” behind the Chorlton based store and what makes it so unique to other retailers. What do you think about our new Colour Stories collection? The colour palette is so …
This year, we’re joining the ever-growing list of companies who have decided to #OptOut of the crazy Black Friday madness and are instead choosing to #OptOutside.
Our Water-Activated Colour Changing Technology
Since launching in 2017 our customers always ask about our water-activated colour changing products. We thought it was about time we revealed a little bit more of the magic.
From concept to creation our goal has always been to innovate through design. We create products that explore new approaches to children’s outerwear. Created for families who love outdoor adventures whatever the weather. Our industry leading water-activated technology is loved by parents and kids alike. Providing fun and unique experiences on rainy days.
Although the clues in the name, it’s not always obvious how it works. This clever water-activated technology changes colour when it gets wet. The raindrop prints on our wellies and umbrellas feature this technology. The pattern changes from white to multi-coloured when water hits the fabric. Once dry the raindrops change back to white ready for the magic to start again.
Our water-activated ranges were designed in-house by Grass & Air’s product development team. Designed with fun in mind so the print gets wet, but your little ones keep dry. The development of the print means splashing in puddles and running in the rain never gets old. Exploring new ways of adventure, allowing kids to see the magic on a rainy day.
The Technology in Action
Colour changing technology is a real showstopper and an endless source of fun. While kids splash in the rain, watch them marvel as the multi-coloured pattern transforms before their eyes.
Watch the technology in action:
Water-Activated Ranges
We have plenty of products for you to choose from in our water-activated ranges. Including some of the best-sellers from our Core and Babies collections.
Wellies
Shop The Babies Collection: Baby Blue | Baby Pink | Grey
Shop Core Collection: Navy | Yellow
Umbrellas
Shop Kids Umbrellas: Navy | Coral | Yellow | Baby Blue | Baby Pink
Related Posts
TREND ALERT: Living Coral, Colour of the Year
‘Living Coral’ named 2019 Colour of the Year by Pantone Grass & Air outerwear stays ahead of the trends with ‘Living Coral’ becoming Pantone’s colour of the year. Living Coral is ‘…an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge’ according to Pantone, whose annual announcement …
Grass & Air meets… Kidly
This weeks retailer collaboration is with Kidly, who we have paired up with our gorgeous green wellies. Neo Mint is a fresh, oxygenated shade, where science and nature can collide. It makes the ideal companion for aspiring botanists and fauna explorers. In today’s blog post we talk with Kidly about our new #ColourStories collection, and dive into what sets Kidly a part from other …
Grass & Air meets… Our Kid
We met up with our beloved Manchester retailer, Our Kid, to talk about our brand new Wellies from the #ColourStories collection. We discuss the “in’s and out’s” behind the Chorlton based store and what makes it so unique to other retailers. What do you think about our new Colour Stories collection? The colour palette is so …
We’re #OptingOut this Black Friday
This year, we’re joining the ever-growing list of companies who have decided to #OptOut of the crazy Black Friday madness and are instead choosing to #OptOutside.